#5: Simplify. Focus. Combine characters. Hop over detours. You’ll feel like you’re losing valuable stuff but it sets you free.
#4: Once upon a time there was ___. Every day, ___. One day ___. Because of that, ___. Because of that, ___. Until finally ___.
The classic start to children’s bedtime stories. My understanding of ...
No. 3 of 22: Trying for a theme is important, but you won’t see what the story is actually about until you’re at the end of it, think plan write… Now rewrite.
#2: You have got to keep in mind what’s interesting to you as an audience, not what’s fun to do as a writer. These can be very different
#1: You admire a character for ‘trying’ more than, for their ‘successes’
Native Indian tribes believe in the power of story. It is even said that those who tell the best stories rule the world! To some extent we can see this to be true. Take a look at the news, at the ...
Getting inside the customer’s head
What makes people tick? Anthropologists have been trying to crack that question for decades. It’s also the subject of fascination for marketers. Both have made ...
