The Commino Experience Loop is our process for mapping a customer journey across emotional and rational touchpoints. We then overlay this to the physical touchpoints. We believe that planning a ...
#5: Simplify. Focus. Combine characters. Hop over detours. You’ll feel like you’re losing valuable stuff but it sets you free.
#4: Once upon a time there was ___. Every day, ___. One day ___. Because of that, ___. Because of that, ___. Until finally ___.
The classic start to children’s bedtime stories. My understanding of ...
No. 3 of 22: Trying for a theme is important, but you won’t see what the story is actually about until you’re at the end of it, think plan write… Now rewrite.
#2: You have got to keep in mind what’s interesting to you as an audience, not what’s fun to do as a writer. These can be very different
#1: You admire a character for ‘trying’ more than, for their ‘successes’
Should Your Email Come From a Business or a Person?
People often ask me if the “from” field and the signature line in their emails should be their company name or their personal name.