The Commino Experience Loop is our process for mapping a customer journey across emotional and rational touchpoints. We then overlay this to the physical touchpoints. We believe that planning a ...
YES, Facebook and Twitter links do count as a backlink.
Social communications has its roots in values. People understand each other and connect based by sharing stories, mainly of experiences that have touched them. The greatest salespeople have been able ...
Tiered backlinking is the one method of building authority links to a relevant page on your website. Imagine that you have created an SEO optimised page and now you need to create backlinks to it. ...
Jakob Nielsen 10 Heuristic Principles
The 10 Heuristic Usability principles as set out by Jakob Neilsen
Loyalty cards as we know them are coming to end of life
The points mean prizes model of loyalty programmes will always have its place but, this era is now coming of age. Customers now want a more ...
Seven ways to generate engagement that drives towards loyalty
1. Always provide a clear call to action and never rely in user to interact of their own accord. Relying on users to interact or be loyal ...
Eliminate friction in your UX and Improve conversions
3 positive UX trends
Create loyalty in your brand
If you want to create loyalty in your brand, being available for your audience is vital. Through being genuinely useful to customers in their moments of appreciation you ...
#5: Simplify. Focus. Combine characters. Hop over detours. You’ll feel like you’re losing valuable stuff but it sets you free.
#4: Once upon a time there was ___. Every day, ___. One day ___. Because of that, ___. Because of that, ___. Until finally ___.
The classic start to children’s bedtime stories. My understanding of ...
No. 3 of 22: Trying for a theme is important, but you won’t see what the story is actually about until you’re at the end of it, think plan write… Now rewrite.
#2: You have got to keep in mind what’s interesting to you as an audience, not what’s fun to do as a writer. These can be very different
A short presentation I prepared for an after dinner speaking engagement.
#1: You admire a character for ‘trying’ more than, for their ‘successes’
Native Indian tribes believe in the power of story. It is even said that those who tell the best stories rule the world! To some extent we can see this to be true. Take a look at the news, at the ...
Getting inside the customer’s head
What makes people tick? Anthropologists have been trying to crack that question for decades. It’s also the subject of fascination for marketers. Both have made ...
Should Your Email Come From a Business or a Person?
People often ask me if the “from” field and the signature line in their emails should be their company name or their personal name.
UX-ceptional - improving the customer relationship through experience
Brands no longer just sell products and services – they offer experiences. The strength of the relationship between a consumer ...
